New HTML Email Marketing Case Study released by TemplateZone.com

TemplateZone.com released an email marketing case study featuring a small business customer's success using its email marketing software, High Impact eMail.

CAMBRIDGE, MA September 2, 2004 -- TemplateZone.com released an email marketing case study featuring a small business customer's success using its email marketing software, High Impact eMail.

Background
SPAZIO Interiors realized it needed to do a better job of leveraging email in order to keep in touch with its customers, boost traffic to its website, generate foot traffic to the showroom, increase newsletter subscribers and build out-of-town and word-of-mouth sales. The company discovered that email catalogs and email newsletters offered a golden opportunity to open a dialogue with subscribers while meeting marketing and growth goals.

Email with Images That Get Noticed
SPAZIO chose High Impact eMail based on the design quality of the HTML email templates and the image upload service ReadyShare. Using ReadyShare, SPAZIO was able to upload its large stock of stunning photos to the Internet in order to be included in the email pieces. Classy, professional images of armchairs, sofas and other furnishings now catch the readers eye immediately when they open SPAZIO email.

The Results
SPAZIO found High Impact eMail to be a cost-effective way to exceed each of its online marketing goals. The company saw a massive response much higher levels of foot traffic to the showroom floor immediately after the first batch of High Impact eMail messages were sent. Customers walked into the showroom carrying printed versions of the email. Long distance sales over the telephone increased dramatically overnight. The rich, graphical nature of the email clearly resonated with the SPAZIO customer.

A favorable customer response continued in subsequent email campaigns. Quickly finding its email marketing rhythm, SPAZIO settled into a schedule of sending a new High Impact eMail message every two weeks. A combination catalog and newsletter that features new additions to the showroom floor and special sale offers, customers now look forward to the regular email update from their favorite art and furnishings store.

On all fronts, High Impact eMail has helped successfully introduce SPAZIO Interiors to the world of email marketing. SPAZIO has achieved growth in its business while enhancing the quality of the customer experience.

Testimonial from SPAZIO
"High Impact eMail has helped us drive traffic to our website, increase communication with our customers and - most importantly - allowed us to increase sales in our showroom and from out of town clients. SPAZIO would recommend this program to any business looking to implement a cost-effective email marketing strategy."
- Amy Morrow, Program Manager at SPAZIO

About High Impact eMail 3.0
Two versions of High Impact eMail 3.0 are available at TemplateZone.com: Basic and Professional. The Basic version will retail for $49.95 and include 425 built-in HTML email templates. The Professional version will retail for $99.95 and include 780 built-in HTML email templates plus the powerful mail merge feature for sending bulk email to contact lists. Learn more about High Impact eMail 3.0 at http://www.templatezone.com/html-email-software/high-impact-email.asp

About TemplateZone.com
TemplateZone.com (http://www.templatezone.com) is an online store that sells software products designed to increase small business and home office productivity. Along with High Impact eMail, TemplateZone.com also sells templates for Microsoft Office, employee handbook software, business plan software and marketing plan software.

About SPAZIO Interiors
As the premier Austin, Texas showroom for contemporary art and furnishings, SPAZIO (http://www.spaziointeriors.com) offers enduring design choices for living and office space. Featuring internationally acclaimed brands and a commitment to providing outstanding customer service, SPAZIO has managed to capture and retain a healthy base of customers. As a result, SPAZIO has been rewarded with success and growth.

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